Marketing of Real Estate in CSU San Marcos Essay - 143

Marketing of Real Estate in CSU San Marcos - Essay Example Hence, real estate investors require having adequate knowledge before taking the action of investing. Before investing in real estate, firstly, it is important to consider the number of residents residing in the intended area of investments either in terms of their race or their age brackets. For example, CSU San Marcos is highly populated by white people that constitute 64.2 percent of the inhabitant and least populated by American Indians representing 0.8 percent. Therefore, it is recommendable for real estate investors to invest where there is high population of residents since there is high demand for residential areas such as houses, retail shops due to high turnover of people search for secondary and primary goods, social amenities such as school and health centers, service offering businesses such as hotels and lodges and financial institutions such as banks. Secondly, they need to know their targeted age groups before investing as ages of the population will define their tastes and preferences in terms of real estate fashions, productiveness in terms of income that determine s their state of affordability to rent or buy the real estate and also their entertainment as entertainment real estate will be more profitable in an area populated by a higher number of youth (PeÃŒ §ski 2010). An increase in the number of residents has a direct effect on increasing the number of households from a rise in demand for the settlement and business buildings for business people. Consequently, as the population increases, the demand for goods and services increases an increase in manufacturing and processing industries hence generally resulting in a rise in the number of households. Additionally, as demand increase and availability of real estates remains constant, the household or home value rises.